PRIVATE PRACTICE GOOGLE ADS BLUEPRINT
The Google Ads Operating System I Built for My Own Medical Practice
A compact implementation course + the complete toolkit to understand, rebuild and operate a value-based Google Ads system for your private practice — or hand the blueprint to a freelancer without handing away control.
Founding Member Price · Planned regular price: $597 · One-time payment · Instant access after purchase
5 concise implementation modules based on a real private-practice account
The complete Google Ads Operating SOP and Copy-My-Setup Workbook
Economics, tracking, GTM and freelancer handoff tools included
Built by a cardiologist and private practice owner who learned patient acquisition by operating the system with his own money at risk.
Physician + Practice Owner
Real Google Ads Account
Implementation Toolkit
Built for Private Practices
01 / MEET THE OPERATOR
See why I built this system — and how I use it in my own practice.
A short founder overview of the real account, the operating logic and why I created this course.
02 / BUILT BY AN OPERATOR
Three things you should believe before this course is a fit.
01
The Mechanism
A measurable Google Ads system can capture valuable demand when tracking and economics are correct.
02
The Operator
I built and operate this in a real medical practice. I learned because my own calendar, capital and team depended on it.
03
It Can Be Adapted
You do not copy cardiology word for word. You copy the architecture and decision logic, then adapt specialty, geography, offer and economics.
03 / THE OPERATING LOGIC
Patient acquisition is an economics problem before it is an advertising problem.
The mechanism is not “buy clicks and hope.” The mechanism is simple: capture measurable demand, track the completed booking, attach economic value to that booking, and make campaign decisions from real business outcomes.
01
Capture demand
Brand + acquisition campaigns
02
Track the booking
Use the deepest reliable conversion
03
Attach value
Not every appointment is worth the same
04
Operate from economics
CPA, actual ROAS, budget and capacity
The goal is not to make Google Ads look simple. The goal is to give you a system that is simple enough to understand and rigorous enough to operate.
From clean measurement to demand capture and scale.
04 / CONTROL, NOT COMPLEXITY
You do not need to become a professional media buyer.
You need to understand enough to make good business decisions.
Most private practice owners are in one of two situations: they are running Google Ads themselves and are not sure whether the account is structured correctly, or they are paying an agency or freelancer and have no reliable way to judge whether the strategy, budget, bidding, tracking or campaign setup makes sense. This course is designed to solve exactly that problem.
After this course, Google Ads should no longer feel like a black box.
Know what a booked patient is economically worth to your practice.
Know which conversions should actually guide bidding.
Understand why Brand Search and Performance Max have different jobs.
Know when an additional Search campaign is justified — and when it is not.
See the actual inputs I use: keywords, negatives, Search Themes, signals and campaign settings.
Build the core setup yourself or hand a precise brief to a freelancer.
Operate the account with a repeatable weekly decision process.
05 / YOUR PRACTICE, YOUR ECONOMICS
Built for private practices where one additional patient has meaningful economic value.
Private medical practices
Cardiology
Orthopedics
Dermatology
Dental
Implant and cosmetic dentistry
MedSpas and aesthetic clinics
Ophthalmology
Private diagnostic centers
Fertility clinics
Weight-loss clinics
Concierge medicine
Other high-value private clinics
You do not need previous Google Ads experience. You do need a real service, a functioning booking process and a willingness to measure actual business outcomes.
06 / THE COURSE
Five focused implementation modules.
The Economics
Patient value, CPA, actual ROAS, break-even economics and conversion value. Know what you can afford to pay for a booked patient.
The Account Structure
Brand Search, Performance Max, and when Exact / Phrase / Broad deserve a separate role.
Build It With Me
A setting-by-setting walkthrough inside the real Google Ads account: goals, bidding, budgets, locations, keywords, negatives, Search Themes and signals.
How to Run It
What to review daily and weekly: CPA, actual ROAS, conversion value, search terms, budget constraints, scaling and pause decisions.
TL;DR — The Entire System
The whole operating model compressed into one fast implementation overview.
Short by design: approximately one hour of focused training. No filler, no certification, no attempt to turn you into a full-time media buyer.
07 / THE REAL ACCOUNT
Not just slides. A real account.
A major part of the training is based on the real Google Ads account I use for my own private practice. You will see the architecture, settings and decisions behind it — including what I changed when performance changed.
The point is not that my exact numbers will repeat in your market. The point is that you can see the operating logic in a live business rather than a hypothetical example.
Different booked services. Meaningful conversion values.
These are examples from my own account, not a forecast or a guarantee for your practice. Click or tap a visual to enlarge.
08 / ADAPT THE LOGIC
The system is built around real services with different economic values.
A €275 appointment and a €1,430 check-up are not the same business outcome. That is why the course starts with economics and why conversion value matters.
This is one example from my own practice. You do not copy cardiology services. You adapt the same logic to the procedures, packages and patient values that matter in your own specialty.
09 / FROM UNDERSTANDING TO IMPLEMENTATION
The complete implementation toolkit.
Everything you need to rebuild and operate the system.
You do not need to use every file at once. These resources turn the course into an implementation system rather than a collection of videos.
A
Google Ads Operating SOP
The operating playbook: account architecture, bidding, budgets, PMax, Search, Demand Gen, KPIs, review cadence, troubleshooting and live input libraries.
B
Copy My Google Ads Setup Workbook
The implementation workbook with current architecture, Brand keywords, negatives, PMax Search Themes, Audience Signals, campaign settings and handoff sheets.
C
Private Practice Ads Economics Calculator
Model patient value, break-even CPA, ROAS, Target CPA, new-patient CAC and scenario trade-offs before you constrain the campaigns.
D
Conversion Tracking Implementation Brief
A visual build and acceptance brief for booking-focused tracking: completed booking, value, GTM, Google Ads Goals, consent and QA.
E
GTM Tracking Template + Setup Guide
A sanitized version of the tracking architecture used in my live practice. Replace account-specific values, adapt consent and validate before publishing.
F
Google Ads Freelancer Brief
A compact implementation and acceptance checklist you can hand to the person building or auditing the account.
Recommended path: Economics → Account Setup → Tracking → Launch → Operating SOP
The goal is not to copy my cardiology practice word for word. Copy the architecture, measurement principles and decision logic — then adapt the specialty, geography, services and economics to your own practice.
10 / KEEP STRATEGIC CONTROL
You do not have to run Google Ads yourself.
One of the biggest advantages of understanding the system is being able to delegate intelligently.
“This is the account structure I want. These are the conversions that matter. This is how patient value should be measured. These are the Search Themes and exclusions. This is how I want the build validated.”
That is a very different relationship from simply telling someone: “Please run Google Ads for my clinic.”
11 / PHYSICIAN TO PHYSICIAN
Why learn this from a physician?
I am not a marketing agency. I am a cardiologist and private practice owner.
I built my practice from zero. My own money was at risk, the appointment calendar had to fill, and over time the business had to become strong enough to hire other physicians.
I learned digital marketing from the operator’s side because I needed to understand the economics myself — not simply outsource the decisions. Over the years, I have put more than €300,000 of my own money into paid acquisition and the learning curve around it. Some of it produced excellent returns. Some of it was expensive tuition.
Today, I spend much more of my time on management and growth than I did when I started. This course is the condensed operating system I wish I had understood earlier.
That does not mean your practice will reproduce my results. It means the framework was built inside the same kind of business problem you are trying to solve.
Daniel Szafarczyk · Cardiologist & private practice owner
12 / SHORT BY DESIGN
You are buying the blueprint, not the video length.
This is not a 20-hour marketing course. You are running a practice. You do not need another content library.
What campaigns should I run?
What should I measure?
What can I afford to pay for a patient?
Should I use Search or Performance Max?
What should my freelancer actually build?
How do I know whether the account is creating economic value?
If the framework helps you avoid one poor budget decision, identify one broken tracking setup, or acquire even a small number of additional valuable patients, the economic value can be far greater than the price of the course.
13 / ONE BLUEPRINT. ONE PURCHASE.
The Private Practice Google Ads Blueprint
Your implementation system
5 focused implementation modules
Founder / trust overview video
Real Google Ads account walkthrough
Complete Google Ads Operating SOP
Copy-My-Setup Workbook
Private Practice Ads Economics Calculator
Conversion Tracking Implementation Brief
Sanitized GTM Tracking Template + Setup Guide
Google Ads Freelancer Brief
Lifetime access to the purchased course version and the implementation toolkit included at purchase
FOUNDING MEMBER ACCESS
$447
one-time · Founding Member Price
Planned regular price: $597
Founding-member pricing is available during the initial launch phase and may increase as the program and resources expand.
Secure checkout via [MERCHANT OF RECORD] · One-time payment · Instant access after purchase
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14 / IS THIS RIGHT FOR YOU?
A blueprint for owners who want more control.
Good fit if:
You own or manage a private practice or clinic.
You spend money on Google Ads or plan to.
You want to understand patient-acquisition economics.
You want more control over your marketing.
You want to build the core setup yourself or supervise a freelancer.
You are willing to measure actual bookings and value.
Not a fit if:
You want a fully done-for-you marketing service.
You expect guaranteed results.
You do not have a functioning service or booking process.
You want a generic beginner course covering every Google Ads feature.
You do not want to measure business outcomes.
15 / YOUR QUESTIONS, ANSWERED
A few things worth knowing.
YOUR NEXT STEP
Stop treating Google Ads like a black box.
You do not need to know everything Google knows. You need the right economics, the right account structure, meaningful conversion tracking and enough operational control to make better decisions.